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Notes cover Lancaster University's MKTG101 course and give a brief overview of all of the content required - lecture slides and notes combined into a single document. Perfect for revising for the end of year exams and good point of reference for theory. Includes key topics such as: Market Offering, Substance, Service, The Cost Benefit Balance, Product Line, Diffusion of Innovation, Marketing Channels, Brands, Symbols, B2B Marketing, Competition, Supply and Demand, Pricing, Segmentation and Po...
Marketing First Year Notes
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Notes cover Lancaster University's MKTG101 course and give a brief overview of all of the content required - lecture slides and notes combined into a single document. Perfect for revising for the end of year exams and good point of reference for theory. Includes key topics such as: Market Offering, Substance, Service, The Cost Benefit Balance, Product Line, Diffusion of Innovation, Marketing Channels, Brands, Symbols, B2B Marketing, Competition, Supply and Demand, Pricing, Segmentation and Po...